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The campaign, now live across digital, CTV/OTV and OOH channels, is a cinematic celebration of hair health and self-expression.
April 6, 2025
By: Lianna Albrizio
Associate Editor
Olaplex has launched “Designed to Defy”—a bold new brand campaign that exemplifies the company’s recently announced vision and reinforces its commitment to innovation, professional expertise and consumer confidence. The campaign, now live across digital, CTV/OTV and OOH channels, is a cinematic celebration of hair health and self-expression—featuring actress Nicola Coughlan, creative entrepreneur and media personality Jenna Lyons and Olympian Sydney McLaughlin-Levrone. Through a s...
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